Porsche AG is a German automobile manufacturer specializing in high-performance sports cars, SUVs, and sedans.
Antho was retained to design KPI dashboards for C-Level Executives and custom analytics solutions for Product Owners relating to Porsche’s online car sales product, internal dealership management platform, and the MyPorsche web/mobile applications.
Our work with Porsche centered around four pillars of focus
Executive Dashboards
We developed on-brand executive dashboards that provided Porsche’s leadership with real-time insights into critical business metrics, enabling data-driven decision-making.
KPIs & Platform Analytics
We optimized platform analytics to track and enhance the performance of Porsche’s online car sales and dealership management systems, ensuring continuous improvement and user satisfaction.
Software & Data Integration
We streamlined software and data integration processes, connecting disparate systems for seamless data flow, and helped them streamline their stack for more cohesive business operations.
Process Documentation
We documented Porsche’s key processes and systems, enhancing efficiency and simplifying training for new hires while reducing errors.
Executive Dashboards
Porsche asked us to design a system of dashboards that could drive decision-making throughout the organization. The dashboards we developed provided both high-level overviews and detailed drill-downs, ensuring a unified interface accessible to all levels of leadership.
Our solution integrated a centralized system where executives could view key metrics and product teams could delve into specifics. This design allowed for a seamless flow of information, enhancing strategic oversight and operational efficiency.
Software & Data Integration
We guided Porsche in selecting the right platforms and services, helping them balance when to build custom solutions in-house versus leveraging external tools. Our approach ensured that the chosen systems aligned with their operational needs and long-term goals.
To unify their data, we wrote custom code to integrate various data sources into a single, centralized repository. This integration allowed teams to connect directly to Tableau and other analytics platforms, enabling comprehensive data analysis from a unified source, streamlining decision-making across the organization.
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KPIs & Platform Analytics
Porsche tasked us with optimizing their new online car sales system, focusing on tracking user interactions and conversion rates. We employed A/B testing to isolate and assess feature impacts, refining the UI/UX based on these insights. This iterative approach allowed us to enhance the user experience, ensuring the platform remained both high-converting and user-friendly.
Our efforts extended to incorporating critical data into the customer journey, improving the checkout system’s efficiency. By continuously monitoring and adapting to user feedback and platform evolution, we ensured the system’s performance stayed aligned with Porsche’s strategic goals and user expectations.
Process Documentation
We carefully documented the key systems and processes we developed and optimized at Porsche, enhancing operational efficiency as their team grew. This focused documentation reduced training time for new hires, minimized operational errors, and ensured consistent adherence to best practices.
Additionally, we supported Porsche in hiring and onboarding data scientists, equipping them with clear, structured documentation to quickly integrate into the team. This approach enabled new members to contribute effectively from day one, maintaining Porsche’s high standards.
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